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Five Faces That Could Define Kentucky Athletics in 2026-27
LEXINGTON- The dog days of summer are almost over and that brings us into the Kentucky Athletics calendar itching with newfound excitement that this fanbase hasn’t felt in quite some time. After notable recruiting hauls across multiple sports (Kentucky is the only school to rank in the Top 10 of each MBB, WBB, FB, and Baseball in the Transfer Portal) there is tangible reason for that excitement. Every season has its stars, but every once in a while a player becomes the face o
Ryan Hoots
2 hours ago3 min read


This Kool Aid Tastes Different
LEXINGTON- Unlike Men’s Basketball, hope doesn’t spring from eternal optimism surrounding the Kentucky Football program. In fact, some might call the word “hope” a curse word if you’ve watched enough Wildcat Football over the years. We’ve all been in this position before. Every offseason has the buzzwords that fill social media and newspapers weekly. Phrases like “new energy”, “culture change”, and dare I say it “explosive offense” are thrown around to get clicks up and hype
Ryan Hoots
6 days ago3 min read


Why Knowing How You Learn Changes Everything
Learning isn't a one-size-fits-all process. At a neurological level, when you encounter new information, your brain activates multiple regions simultaneously. Your sensory cortex is processing what you see, hear, or feel. Your prefrontal cortex is making meaning of it. Your memory systems are deciding whether to keep it.
Jeffrey reno
Jul 225 min read


TBT or AAU? There is No Difference
LEXINGTON- If a genie popped out of a bottle and gave me three wishes I might wish to like The Basketball Tournament. I want to like it, I really do, but the players make it impossible. Every summer teams of alumni from around the country assemble teams to compete in “The Basketball Tournament” with $2 million going to the winning team to divide amongst the players. The idea sounds incredible on paper. Bringing beloved players back for another run in their Alma mater’s colors
Ryan Hoots
Jul 202 min read


Am I Leaving Film to Build an Education Platform? — and What I Learned About Both
By Jeffrey Reno, Founder · Untd We Stnd July 13, 2026 · I spent years behind a camera before I ever thought about building a learning platform. Film teaches you one thing faster than anything else: attention is sacred. You get a few seconds to earn it, and if you waste those seconds, you've lost the person permanently. There are no second chances in a frame. The audience doesn't care how hard you worked. They care about what they feel. I never expected that lesson to become t
Jeffrey reno
Jul 135 min read
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